Marketing manager + strategy
I first worked with Jupillo to pull together their organic content strategy. After the success of that initial project, they asked me to stay on as their freelance marketing manager for one day a week to put the strategy into action and support their wider marketing goals.
Marketing Manager + Strategy
I first worked with Jupillo to pull together their organic content strategy. After the success of that initial project, they asked me to stay on as their freelance marketing manager for one day a week to put the strategy into action and support their wider marketing goals.
Company + Overview
Company + Overview
Jupillo is a startup in the online services space, built to make finding reliable home improvement professionals simpler and more trustworthy. They connect homeowners with pre-vetted local tradespeople and contractors, taking the stress and uncertainty out of sourcing quality support for jobs around the home.
Organic Content Strategy
I worked with Jupillo to create content that genuinely resonated with their audience while building brand awareness. Over three weeks, I developed their organic content strategy, covering business goals, stakeholder insights, buyer personas, competitor analysis, content pillars, messaging framework, platform recommendations, and a sample content calendar. The strategy was delivered with a final walkthrough and Q&A to ensure clarity and outline next steps, and they subsequently retained me as their freelance marketing manager, initially supporting them one day a week to execute the strategy and deliver on wider marketing objectives.
Organic Content Strategy
I worked with Jupillo to create content that genuinely resonated with their audience while building brand awareness. Over three weeks, I developed their organic content strategy, covering business goals, stakeholder insights, buyer personas, competitor analysis, content pillars, messaging framework, platform recommendations, and a sample content calendar. The strategy was delivered with a final walkthrough and Q&A to ensure clarity and outline next steps, and they subsequently retained me as their freelance marketing manager, initially supporting them one day a week to execute the strategy and deliver on wider marketing objectives.
Strategy Contents
Strategy Contents
Discover + Brand Understanding
Stakeholder Interview –Discuss business objectives, vision, and differentiators that will inform your strategy.
Current Marketing Audit –Review any existing content, social media, and paid campaigns. Identify gaps, opportunities.
Competitive Review – Analyse competitors / similar businesses. Look at content, messaging, frequency, and engagement.
Ideal Client + Messaging
Buyer Persona Development – Identify key target segments with demographics, motivations, pain points, and content preferences.
Messaging Framework – Core brand promise and key messages. Tone and voice guide for consistency across platforms.
Value Proposition Alignment – Map messaging to the audience needs and challenges identified.
Platform + Content Strategy
Platform Selection – Recommend platforms that match audience behaviour, business goals, budget and resources.
Content Pillars & Formats – Define content types (e.g educational, thought leadership, product stories, engagement). Match formats to platforms.
Content Mapping to Customer Journey – Awareness → Consideration → Decision. Assign content types to each stage for each platform.
Platform + Content Strategy
Sample Content Calendar – Suggested topics, posting frequency, and formats. Include notes on timing and repurposing content.
Final Delivery and Q+A – Walk through strategy, explain rationale, and ensure clarity for implementation. You can ask me any questions at this point.
Next Steps (Completely Optional)
I know your goals, brand, and strategy, so why not let me start executing it for you?
The Results
The Results
Clear Content Direction
The strategy gave Jupillo a clear framework for what to say, who to say it to, and how to communicate more consistently. By aligning business goals with audience insight, it replaced reactive content with a more focused and intentional approach.
Stronger Audience Relevance
Through buyer personas, stakeholder insights, and competitor analysis, the strategy helped sharpen Jupillo’s messaging and content priorities. This created a stronger foundation for producing content that felt more relevant, resonant, and aligned with the needs of their target audience.
Priority Roadmap
With defined content pillars, platform recommendations, and a sample content calendar, the strategy translated insight into a usable plan. Rather than a high-level document, Jupillo came away with a practical roadmap they could apply immediately to improve consistency and build brand awareness over time.
Freelance Marketing Manager
Jupillo retained me on an ongoing basis as an embedded marketing lead to develop and execute their organic content strategy. I took ownership of the wider organic marketing function, leading content planning, messaging, and delivery across Facebook, blog strategy and copy, lead generation assets, video content, onboarding sequences, landing pages, and sales enablement materials.
Freelance Marketing Manager
Jupillo retained me on an ongoing basis as an embedded marketing lead to develop and execute their organic content strategy. I took ownership of the wider organic marketing function, leading content planning, messaging, and delivery across Facebook, blog strategy and copy, lead generation assets, video content, onboarding sequences, landing pages, and sales enablement materials.
Ongoing Support
Ongoing Support
- Content Strategy
- Copywriting (blogs, articles, email, website)
- Social Media Management / Community Engagement
- Onboarding Sequences
- Graphic Design / Videography
- Campaigns / Messaging
The Results
The Results
Consistant Organic Marketing Delivery
By taking ownership of Jupillo’s wider organic marketing activity, I helped bring greater consistency and structure to content planning and execution. This ensured marketing activity was delivered more regularly, with clearer alignment between strategy, messaging, and output across channels.
Stronger Cross-Channel Messaging
Leading delivery across social content, blog copy, lead generation assets, onboarding, and sales materials helped create a more joined-up brand experience. This gave Jupillo more consistency in how they communicated with prospects and customers at different stages of the journey.
Embedded Strategic Support
Working as an embedded extension of the team meant Jupillo had ongoing senior marketing support without the need for a full-time hire. This allowed them to maintain momentum, execute more effectively, and move wider marketing priorities forward with greater confidence and focus.
Other Projects
Other Projects
Social Media
- Content Creation + Social Media Strategy
I developed a tailored social media strategy focused on creating valuable, shareable content that highlighted NDA’s expertise in online interior design education. By crafting engaging posts and building a consistent, authentic voice across platforms, we grew their online community, increased interaction, and sparked conversations with potential students.
Flawsome
- Copywriting + Campaign
The final campaign idea embraced this message—encouraging people to let go of the pressure to be perfect, just like Flawsome’s “wonky” fruit. It was all about showing how imperfections can be fun, flavourful, and totally worth celebrating. The result was a campaign that felt bold, approachable, and in line with Flawsome’s quirky, authentic vibe
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Additional Content Services
Content Audit
A content marketing audit is like a health check-up for your marketing content and channels—it evaluates what’s working, what’s not, and where improvements can be made.
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Content Creation
I get it, it’s challenging to create great content. You need the time, budget, whilst keeping up with ever-changing tools and trends. So, why not let me do it for you?
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Content Consultation
Whether you’re launching a new project, trying a new marketing strategy, or just need a sounding board, my consultations offer practical advice—fast.