• Copywriting + Campaign

As part of my application, Flawsome’s brilliantly wonky team asked me to provide copywriting examples for social and campaign content. Their mission—to turn wonky fruit into delicious drinks—resonated with me right away. From punchy social posts to engaging campaign stories, I crafted bold, playful copy that celebrated sustainability and authenticity, bringing the brand’s values to life in a fun, fresh way.

• Content Creation + Content Strategy 

We launched the NDA Magazine, which became a powerful tool for capturing the interest of potential students. By offering content that spoke directly to their needs and interests, the magazine helped position the academy as an authority in the field. This not only caught the attention of prospective students but also raised awareness of the brand.

• SEO Audit 

When Winchester Walking FC approached me, they knew their current website wasn’t delivering the right results (pun intended). Despite their efforts, the site was riddled with technical and on-page SEO issues that were holding them back from reaching their full potential. After conducting a thorough SEO audit, I identified critical areas for improvement and created a detailed, actionable plan to fix them.

• Copywriting + Organic SEO 

I’ve created a series of blogs and guides for the National Design Academy to boost their online presence and attract aspiring designers. These resources offer valuable insights, strengthen credibility, and drive engagement. With practical advice and smart SEO, my content increases visibility, inspires readers, and positions the Academy as a top choice for design education.