wWFC
website
seo audit
When Winchester Walking FC approached me, they knew their current website wasn’t delivering the right results (pun intended). Despite their efforts, the site was riddled with technical and on-page SEO issues that were holding them back from reaching their full potential.
Winchester Walking FC – SEO Audit
When Winchester Walking FC approached me, they knew their current website wasn’t delivering the right results (pun intended). Despite their efforts, the site was riddled with technical and on-page SEO issues that were holding them back from reaching their full potential.
Company Details & Project
Company Details
Winchester Walking FC
Winchester Walking Football Club is a community-focused club dedicated to promoting health, fitness, and social connections through the slower-paced game of walking football. Open to all abilities and ages over 50, the club provides a welcoming environment where players can enjoy the sport while staying active and making friends. With regular matches, training sessions, and events, it’s a great way to stay fit, have fun, and be part of a supportive community.
The Project
The Project
When Winchester Walking FC approached me, they recognised that their existing website wasn’t delivering the right results (pun intended). Despite their efforts to create an online presence, the site was riddled with technical and on-page SEO issues that were limiting its visibility and engagement. The website’s structure, content, and optimisation were not aligned with the needs of potential new members and sponsors, preventing the club from reaching its full potential.
After conducting a comprehensive SEO audit, I pinpointed key areas that required attention, from broken links and slow loading times to improper keyword targeting and poor content optimisation. I then crafted a detailed, actionable plan that addressed these issues and prioritised improvements that would have the most significant impact on both user experience and search engine rankings.
The implementation of this strategy not only resolved the immediate technical challenges but also enhanced the club’s online presence, making it easier for potential members to find them and learn about their activities. Furthermore, with the improved site structure and higher visibility in search results, Winchester Walking FC was positioned to attract new sponsorships and expand its membership base, driving long-term growth and success
The Results
The Results
Increased Site Speed
My SEO audit for Winchester Walking FC identified several issues that were slowing down their website, such as large image files and inefficient code. By addressing these technical problems and optimising the site’s performance, I significantly improved its loading speed.
Improved Rankings
The SEO audit uncovered key issues, including missing meta tags, poor keyword targeting, and unstructured content. By fixing these and implementing a targeted optimisation strategy, I boosted the site’s search engine visibility. This led to higher rankings, making it easier for potential members and sponsors to find the club, driving more traffic and opportunities.
Better User Experience
I identified several opportunities to improve the user experience, including slow loading times and difficult navigation. By optimising page speed, simplifying the layout, and improving overall design, I made it much easier for users to find the information they needed. These improvements led to a smoother, more enjoyable browsing experience.
Project Deliverables
Project Deliverables
Website SEO Audit
Improvement Plan
Website Redesign Proposal
Catherine reviewed our club website and highlighted where significant improvements could be made. She was helpful and constructive in her report. We were able to implement many of her suggestions immediately. We are now also considering the more substantial upgrades to the website.
Mike Turner – WWFC
Catherine reviewed our club website and highlighted where significant improvements could be made. She was helpful and constructive in her report. We were able to implement many of her suggestions immediately. We are now also considering the more substantial upgrades to the website.
Mike Turner – WWFC
Catherine reviewed our club website and highlighted where significant improvements could be made. She was helpful and constructive in her report. We were able to implement many of her suggestions immediately. We are now also considering the more substantial upgrades to the website.
Mike Turner – WWFC
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