NDA
mARKETING
+ Strategy
The National Design Academy (NDA) wanted to increase student enrolments by creating a content strategy that would attract more potential students and encourage them to sign up for courses. The goal was to design a plan that would generate interest, work within their existing resources, and establish NDA as an expert in online education.
NDA Magazine + Content Strategy
The National Design Academy (NDA) wanted to increase student enrolments by creating a content strategy that would attract more potential students and encourage them to sign up for courses. The goal was to design a plan that would generate interest, work within their existing resources, and establish NDA as an expert in online education.
Company & Project
Company Details
The National Design Academy
The National Design Academy (NDA) delivers a flexible and accessible pathway to design education, offering both accredited online and in-studio courses. Specialising in key design disciplines such as interior design and garden design, the NDA provides a range of qualifications, including professional diplomas, bachelor’s degrees, and master’s degrees, all designed to equip students with the skills needed for a successful career in design.
The Project
The Project
The National Design Academy (NDA) wanted to increase student enrolments by creating a content strategy that would attract more potential students and encourage them to sign up for courses. The goal was to design a plan that would generate interest, work within their existing resources, and establish NDA as an expert in online education.
We started by looking at NDA’s current content, understanding their audience, and studying their competitors. I carefully reviewed everything to find areas where we could improve, grow, and create effective strategies. One of the key ideas was to build a strong content platform that would help expand their reach, increase their visibility, and establish their authority in the field.
We launched the NDA Magazine, a dedicated platform offering useful content that spoke directly to prospective students. This initiative not only brought more visitors to their website but also raised their brand profile and resulted in more student enrolments. As a result, NDA became a leading choice for online interior design education.
Read Magazines here 👇
Read Magazines here 👇
The Results
The Results
Extra Enrolments
As a result of the NDA Magazine, the National Design Academy saw a significant increase in student enrolments. The magazine attracted more attention, reaching a wider audience and engaging prospective students with valuable content. This increased visibility helped build trust and credibility, ultimately driving more enrolments.
Brand Awareness
Social media posts promoting the NDA Magazine and its content effectively reached new audiences and led to a significant increase in the academy’s social media following. By sharing engaging and relevant content, these posts boosted visibility and helped build stronger connections with prospective students.
More Web Traffic
The launch of the NDA Magazine directly drove more visitors to the National Design Academy’s website. This strategic initiative boosted web traffic by offering engaging, tailored content that appealed to prospective students while strengthening the academy’s position as a trusted authority in design education.
Project Deliverables
Project Deliverables
Content Strategy
Content Plan
3 x NDA Magazines
30 + Articles / Blogs
Landing Page
Social Media Posts + Video
Email Sequences + Automations
About NDA Magazine
About NDA Magazine
Other Projects
Other Projects
Social Media
- Content Creation + Social Media Strategy
I developed a tailored social media strategy focused on creating valuable, shareable content that highlighted NDA’s expertise in online interior design education. By crafting engaging posts and building a consistent, authentic voice across platforms, we grew their online community, increased interaction, and sparked conversations with potential students.
Flawsome
- Copywriting + Campaign
The final campaign idea embraced this message—encouraging people to let go of the pressure to be perfect, just like Flawsome’s “wonky” fruit. It was all about showing how imperfections can be fun, flavourful, and totally worth celebrating. The result was a campaign that felt bold, approachable, and in line with Flawsome’s quirky, authentic vibe
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Content Audit
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