Content Marketing Strategy 🚀 - Kingsbury Marketing

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cONTENT

mARKETING

Strategy

Let's Talk Strategy

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Content

Marketing

Strategy

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Content

Marketing

Strategy

Strategies drive business Growth

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Nurture Leads, retain Customers



Boost Conversion rates



Reach new audiences or markets

A women sitting at her desk developing a content marketing strategy.

So, what’s a Marketing strategy?

Whether you’re looking to increase website traffic, improve customer retention, or—most importantly—turn more leads into loyal customers, the right content marketing strategy makes it possible. By using a bespoke mix of content, tactics, and channels, all aligned to your specific objectives and budget, you’ll have a clear path to achieving your business goals. Sounds great right?!

Get your strategy

Strategies drive business Growth

Z

Nurture Leads, retain Customers



Boost Conversion rates



Reach new audiences or markets

So, what’s a Marketing strategy?

Whether you’re looking to increase website traffic, improve customer retention, or—most importantly—turn more leads into loyal customers, the right content marketing strategy makes it possible. By using a bespoke mix of content, tactics, and channels, all aligned to your specific objectives and budget, you’ll have a clear path to achieving your business goals. Sounds great right?!

Get your strategy

so, what’s a marketing sTRATEGY?

Whether you’re looking to increase website traffic, improve customer retention, or—most importantly—turn more leads into loyal customers, the right content marketing strategy makes it possible. By using a bespoke mix of content, tactics, and channels, all aligned to your specific objectives and budget, you’ll have a clear path to achieving your business goals. Sounds great right?!

Get your strategy

signs you need a strategy

I get asked this question a lot: Catherine, do I really need a marketing strategy? My answer: it depends on your capacity, budget, and goals. Sometimes, investing in a content strategy may not be the best fit at this current time. However, I always recommend having one if you’re serious about growing your business. Here are a few common signs that it might be time to invest in a content strategy.

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Declining Results & engagement

So, you spend time creating content, only for it to fall flat. Often, this happens because you’re not aligned with your audience’s key interests, or your content is inconsistent and lacks clear messaging. With a solid strategy, you’ll have the insights to focus on the right topics and channels, ensuring your content resonates and delivers results.

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Facing Increased Competition

New brands constantly enter your market, and it takes ongoing effort to maintain and grow your share. A solid strategy taps into your biggest strength: knowledge. By understanding your competitors’ tactics, you can outmaneuver them. A well-crafted strategy will provide detailed competitor analysis, keywords, topics, and channels to help you stand out from the competition.

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Brand isn't recognisable

Sound familiar? “Nobody is searching for our brand or product on Google.” You need to grow your brand organically and reduce dependence on paid ads. A well-crafted content strategy can build a strong search engine optimisation (SEO) foundation and introduce tactics like leveraging user-generated content to boost your brand’s profile and overall visibility.

signs you need a strategy

I get asked this question a lot: Catherine, do I really need a marketing strategy? My answer: it depends on your capacity, budget, and goals. Sometimes, investing in a content strategy may not be the best fit at this current time. However, I always recommend having one if you’re serious about growing your business. Here are a few common signs that it might be time to invest in a content strategy.

'

Declining Results & engagement

So, you spend time creating content, only for it to fall flat. Often, this happens because you’re not aligned with your audience’s key interests, or your content is inconsistent and lacks clear messaging. With a solid strategy, you’ll have the insights to focus on the right topics and channels, ensuring your content resonates and delivers results.



Facing Increased Competition

New brands constantly enter your market, and it takes ongoing effort to maintain and grow your share. A solid strategy taps into your biggest strength: knowledge. By understanding your competitors’ tactics, you can outmaneuver them. A well-crafted strategy will provide detailed competitor analysis, keywords, topics, and channels to help you stand out from the competition.

r

Brand isn't recognisable

Sound familiar? “Nobody is searching for our brand or product on Google.” You need to grow your brand organically and reduce dependence on paid ads. A well-crafted content strategy can build a strong search engine optimisation (SEO) foundation and introduce tactics like leveraging user-generated content to boost your brand’s profile and overall visibility.

Unsure which service you need? No problem. Let’s chat

Let's Chat

Unsure which service you need? No problem. Let’s chat

Let's Chat

Unsure which service you need? No problem. Let’s chat

Let's Chat

sTRATEGIES drive business goals

No matter what you want to achieve in your business, a powerful content marketing strategy is your secret weapon. Here are a few examples of how a well-crafted strategy can transform your business and turn your goals into reality.

A happy child laying on the grass with two thumbs up.

nURTURE cUSTOMER lOYALTY

Content is essential for nurturing customer loyalty. By maintaining consistent communication through personalised newsletters or email campaigns, you can build stronger relationships with your customers, making them more likely to become repeat buyers and brand advocates.

Boost Website Traffic

Increasing website traffic is important for businesses as it creates opportunities for growth and potentially boosts profits by attracting more qualified leads. By creating high-quality, optimised content such as blogs, videos, and using search engine optimisation (SEO) best practices, you can attract potential customers and keep them engaged with your site and brand. This helps build stronger connections and encourages more interaction, ultimately driving business success.

reach new audiences or markets

Reaching new audiences and markets is essential for business growth and sustainability. By leveraging high-quality content, you can effectively attract and connect with diverse customer segments. This approach not only enhances brand visibility but also fosters meaningful customer relationships.

sTRATEGIES drive business goals

No matter what you want to achieve in your business, a powerful content marketing strategy is your secret weapon. Here are a few examples of how a well-crafted strategy can transform your business and turn your goals into reality.

Nurture customer loyalty

Content is essential for nurturing customer loyalty. By maintaining consistent communication through personalised newsletters or email campaigns, you can build stronger relationships with your customers, making them more likely to become repeat buyers and brand advocates.

Boost website Traffic

Increasing website traffic is important for businesses as it creates opportunities for growth and potentially boosts profits by attracting more qualified leads. By creating high-quality, optimised content such as blogs, videos, and using search engine optimisation (SEO) best practices, you can attract potential customers and keep them engaged with your site and brand. This helps build stronger connections and encourages more interaction, ultimately driving business success.

reach new audiences or markets

Reaching new audiences and markets is essential for business growth and sustainability. By leveraging high-quality content, you can effectively attract and connect with diverse customer segments. This approach not only enhances brand visibility but also fosters meaningful customer relationships.

Working together – step by step

Step 1 - Book Your Strategy Call

Please fill out the strategy booking form by answering a few questions and sharing what prompted you to seek my help.

Once you submit the form, you’ll receive a link to schedule a one-hour introductory call at a time that suits you.

During our call, we’ll discuss your business, goals, challenges, activities, and the next steps for your project. Most importantly, we’ll define your primary content goal.

Step 2 - Project Agreement

After our initial call, I’ll prepare several strategy project quotes tailored to our conversation and your content goals. You’ll have the opportunity to review these options, and I’ll be available to answer any questions you may have.

Once you’re satisfied with the agreed-upon project scope and have made the deposit, we’ll schedule your onboarding session!

Step 3 - Onboarding & Access

Next, you’ll receive a checklist of onboarding information, which may include access to specific marketing accounts, such as your social media. This access is essential to ensure I gather all the information needed to conduct your strategy.

Once I have everything in place, I’ll dive in and start crafting your personalised content marketing strategy tailored to your business goals.

Step 4: Crafting your Content Strategy

This is where the magic happens! Once I have access to your marketing accounts and all the necessary information, I’ll begin developing your content marketing strategy. This strategy will cover a range of areas, which may include:

Audience research and personas
Content types
Content pillars and topics
Maximising content visibility
Performance tracking and insights

Step 5 - Your Completed Marketing Strategy

The moment you’ve been waiting for! Once your marketing content strategy is finalised, I’ll provide you with a comprehensive report that includes clear insights, analysis, and actionable recommendations. This will help you interpret the data and effectively integrate it into your future marketing activities.

Additionally, I’ll schedule a call to discuss any aspects of the report in detail and answer any questions you may have.

I avoid unrealistic, one-size-fits-all strategies. Instead, I tailor clear, actionable plans based on your business, goals, capacity, and budget.

One point of contact: Unlike a marketing agency, you’re not paying for or dealing with lots of middle-people.

Communication: An upfront project plan, updates, and scheduled check-ins keep you informed and on track.

100% ready to use strategy: Leave with a clear, actionable strategy that everyone can easily understand and implement.

More about me

A photograph of Catherine, a consultant working at Kingsbury Marketing

FAQs

What is a content strategy and why is it important?

A content strategy is a plan for creating, publishing, and managing content to achieve specific business goals. It’s important because it helps ensure that your content aligns with your audience’s needs, drives engagement, and supports overall business objectives like lead generation and brand awareness.

How do I create a successful content strategy?

To create a successful content strategy, start by defining your goals, understanding your target audience, and choosing the right types of content (blogs, videos, social posts, etc.). It’s also crucial to plan for search engine optimisation, content distribution, and analytics to track performance and optimise over time.

How often should I update my content strategy?

Your content strategy should be reviewed and updated regularly—typically every 6 to 12 months—to ensure it remains aligned with business goals, market trends, and audience preferences. Regular audits and performance reviews help you adapt to changes.

Working together

I avoid unrealistic, one-size-fits-all strategies. Instead, I tailor clear, actionable plans based on your business, goals, capacity, and budget.

One point of contact: Unlike a marketing agency, you’re not paying for or dealing with lots of middle-people.

Communication: An upfront plan, update, and scheduled check-ins keep you informed and on track.

100% ready to use strategy: Leave with a clear, actionable strategy that everyone can easily understand and implement.

More about me

Project Process – Strategy

Step 1 - Book Your Strategy Call

Please fill out the strategy booking form by answering a few questions and sharing what prompted you to seek my help. Once you submit the form, you’ll receive a link to schedule a one-hour introductory call at a time that suits you.

During our call, we’ll discuss your business, goals, challenges, activities, and the next steps for your project. Most importantly, we’ll define your primary content goal.

Step 2 - Project Agreement

After our initial call, I’ll prepare several strategy project quotes tailored to our conversation and your content goals. You’ll have the opportunity to review these options, and I’ll be available to answer any questions you may have.

Once you’re satisfied with the agreed-upon project scope and have made the deposit, we’ll schedule your onboarding session!

Step 3 - Onboarding & Access

Next, you’ll receive a checklist of onboarding information, which may include access to specific marketing accounts, such as your social media. This access is essential to ensure I gather all the information needed to conduct your strategy.

Once I have everything in place, I’ll dive in and start crafting your personalised content marketing strategy tailored to your business goals.

Step 4: Crafting your Content Strategy

This is where the magic happens! Once I have access to your marketing accounts and all the necessary information, I’ll begin developing your content marketing strategy. This strategy will cover a range of areas, which may include:

Audience research and personas
Content types
Content pillars and topics
Maximising content visibility
Performance tracking and insights

Step 5 - Your Completed Marketing Strategy

The moment you’ve been waiting for! Once your marketing content strategy is finalised, I’ll provide you with a comprehensive report that includes clear insights, analysis, and actionable recommendations. This will help you interpret the data and effectively integrate it into your future marketing activities.

Additionally, I’ll schedule a call to discuss any aspects of the report in detail and answer any questions you may have.

FAQs

What is a content strategy and why is it important?

A content strategy is a plan for creating, publishing, and managing content to achieve specific business goals. It’s important because it helps ensure that your content aligns with your audience’s needs, drives engagement, and supports overall business objectives like lead generation and brand awareness.

How do I create a successful content strategy?

To create a successful content strategy, start by defining your goals, understanding your target audience, and choosing the right types of content (blogs, videos, social posts, etc.). It’s also crucial to plan for search engine optimisation, content distribution, and analytics to track performance and optimise over time.

How often should I update my content strategy?

Your content strategy should be reviewed and updated regularly—typically every 6 to 12 months—to ensure it remains aligned with business goals, market trends, and audience preferences. Regular audits and performance reviews help you adapt to changes.

Book a Free Introductory Call

Have questions or want to learn more about my content services? Feel free to book an introductory call—let’s chat!

Let's Chat Content

Additional Content Services

Content Audit

A content marketing audit is like a health check-up for your marketing content and channels—it evaluates what’s working, what’s not, and where improvements can be made.

Learn More

Content Creation

I get it, it’s challenging to create great content. You need the time, budget, whilst keeping up with ever-changing tools and trends. So, why not let me do it for you?

Learn More

Content Consultation

Whether you’re launching a new project, trying a new marketing strategy, or just need a sounding board, my consultations offer practical advice—fast.

Learn More

Book Initial Strategy Call

Have questions or want to learn more about my strategy services? Feel free to book an introductory call—let’s chat!

Book Call

Additional Content Services