cONTENT
mARKETING
Audit
Content
Marketing
aUDIT
Content
Marketing
Audit
Audits uncover opportunities
Identify Growth Improvements
Enhance Efficiency and ROI
Surpass Your Competitors
Audits uncover opportunities
Identify Growth improvements
Enhance Efficiency and ROI
Surpass Your Competitors
So, what’s a Marketing Audit?
A content marketing audit is like a health check-up for your marketing content and channels—it evaluates what’s working, what’s not, and where improvements can be made. By analysing your existing content, customer preferences, competitors, and performance, you can uncover valuable insights to guide future marketing activities. Think of it as a treasure map, revealing hidden gems and missed opportunities.
so, what’s a Marketing Audit?
A content marketing audit is like a health check-up for your marketing content and channels—it evaluates what’s working, what’s not, and where improvements can be made. By analysing your existing content, customer preferences, competitors, and performance, you can uncover valuable insights to guide future marketing activities. Think of it as a treasure map, revealing hidden gems and missed opportunities.
So, what’s a Marketing Audit?
A content marketing audit is like a health check-up for your marketing content and channels—it evaluates what’s working, what’s not, and where improvements can be made. By analysing your existing content, customer preferences, competitors, and performance, you can uncover valuable insights to guide future marketing activities. Think of it as a treasure map, revealing hidden gems and missed opportunities.
signs you need an audit
Not sure if a marketing audit is right for you at the moment? Here are a few clear signs that it might be time to invest in one.
Your resources are stretched
Not everyone has the resources or team to consistently produce high-quality content. A content audit helps identify which activities or channels can be paused, improved, or optimised, allowing you to focus on marketing activities that deliver the best results.
Falling Engagement Rates
Imagine believing you’re making all the right decisions, yet seeing declining results without understanding why. A marketing audit can uncover the root issues, helping you focus on what matters most—whether that’s improving, optimising, or pausing activities to reduce wasted budget and resources.
You've never run an audit
While marketing best practices suggest an annual audit, daily demands often push it down the list. Yet, taking the time for a strategic audit empowers you to make smarter decisions, ultimately boosting your return on in investment.
signs you need an audit
Not sure if a marketing audit is right for you at the moment? Here are a few clear signs that it might be time to invest in one.
Your resources are stretched
Not everyone has the resources or team to consistently produce high-quality content. A content audit helps identify which activities or channels can be paused, improved, or optimised, allowing you to focus on marketing activities that deliver the best results.
Falling Engagement Rates
Imagine believing you’re making all the right decisions, yet seeing declining results without understanding why. A marketing audit can uncover the root issues, helping you focus on what matters most—whether that’s improving, optimising, or pausing activities to reduce wasted budget and resources.
You've never run an audit
While marketing best practices suggest an annual audit, daily demands often push it down the list. Yet, taking the time for a strategic audit empowers you to make smarter decisions, ultimately boosting your return on in investment.
Unsure which content service you need? No problem. Let’s chat
Unsure which content service you need? No problem. Let’s chat
Unsure which content service you need? No problem. Let’s chat
Content Audits – Mix & Match
Every business has unique needs, which is why I offer flexible audit options. You can mix and match to create the package that best suits your specific challenges and budget. If you’re unsure which options are right for you, don’t worry—schedule an initial call, and we can find the perfect solution together.
Content Audits – Mix & Match
Every business has unique needs, which is why I offer flexible audit options. You can mix and match to create the package that best suits your specific challenges and budget. If you’re unsure which options are right for you, don’t worry—schedule an initial call, and we can find the perfect solution together.
Social Audit
Content Audit
Internal Audit
Ads Audit
Website Audit
External Audit
Working together – Audit Step by step
Step 1 - Book Your Audit Call
Please fill out the audit booking form by answering a few questions and sharing what prompted you to seek my help. Are you facing specific marketing concerns or challenges, or do you need an outside perspective to ensure you’re on the right track?
Once you submit the form, you’ll receive a link to schedule a one-hour introductory call at a time that suits you.
During our call, we’ll discuss your business, goals, challenges, activities, and project next steps.
Step 2 - Project Agreement
After our initial call, I’ll prepare several audit project quotes based on our initial conversation and content goals. You can then review these options, and I’ll be available to answer any questions you may have.
Once you’re satisfied with the agreed project scope and you’ve made the deposit, we’ll schedule your onboarding session!
Step 3 - Onboarding & Access
Next, you’ll receive a checklist of onboarding information, which may include access to specific marketing accounts, such as your social media. This access is essential to ensure I gather all the information needed to conduct your audit.
Once I have everything in place, I’ll dive in and start crafting your personalised content marketing audit tailored to your business goals.
Step 4: Conducting your Content Audit
This is where the magic happens! Once I have access to your marketing accounts and the necessary information, I’ll start developing your content audit. This comprehensive audit will include both external and internal assessments to uncover valuable insights that are crucial for guiding your future marketing activities.
Step 5 - Your Completed Marketing Audit
The moment you’ve been waiting for! Once your marketing content audit is finalised, I’ll provide you with a comprehensive report that includes clear insights, analysis, and actionable recommendations. This will help you interpret the data and effectively integrate it into your future marketing activities.
Additionally, I’ll schedule a call to discuss any aspects of the report in detail and answer any questions you may have.
I avoid unrealistic, one-size-fits-all audits. Instead, I tailor clear, actionable insights based on your business, goals, capacity, and budget.
One point of contact: Unlike a marketing agency, you’re not paying for or dealing with lots of middle-people.
Communication: An upfront audit plan, updates, and scheduled check-ins keep you informed and on track.
100% ready to use audit: Leave with a clear, actionable audit that everyone can easily understand and implement.
FAQs
Why should I get a content marketing audit for my business?
A content marketing audit helps identify what’s working, what’s not, and where opportunities for improvement lie. It provides a clear, data-driven assessment of your existing content strategy, content quality, performance, and audience engagement. This ensures you’re making the most of your content and not wasting resources on ineffective tactics.
What will a content marketing audit tell me about my current content strategies?
The audit will give you a detailed overview of your content’s performance, uncovering gaps and areas for improvement. It will assess things like content alignment with your goals, search engine optimisation (SEO) effectiveness, audience engagement, and competitive positioning. You’ll receive actionable insights to refine your strategy and improve your return on investment.
How will a content marketing audit help improve my business results?
A content audit reveals exactly what’s working in your current content and strategy, as well as what’s holding you back. By focusing on what’s successful and improving what’s not, you can drive more traffic, boost engagement, and increase conversions. With a clear, actionable plan, you’ll be able to make smarter decisions that maximise the impact of your content and deliver better results for your business.
Working together
I avoid unrealistic, one-size-fits-all audits. Instead, I tailor clear, actionable insights based on your business, goals, capacity, and budget.
One point of contact: Unlike a marketing agency, you’re not paying for or dealing with lots of middle-people.
Communication: An upfront audit plan, updates, and scheduled check-ins keep you informed and on track.
100% ready to use audit: Leave with a clear, actionable audit that everyone can easily understand and implement.
Project Process – aUDIT
Step 1 - Book Your Audit Call
Please fill out the audit booking form by answering a few questions and sharing what prompted you to seek my help. Are you facing specific marketing concerns or challenges?
Once you submit the form, you’ll receive a link to schedule a one-hour introductory call at a time that suits you.
During our call, we’ll discuss your business, goals, challenges, activities, and project next steps.
Step 2 - Project Agreement
After our initial call, I’ll prepare several audit project quotes based on our initial conversation and content goals. You can then review these options, and I’ll be available to answer any questions you may have.
Once you’re satisfied with the agreed project scope and you’ve made the deposit, we’ll schedule your onboarding session!
Step 3 - Onboarding & Access
Next, you’ll receive a checklist of onboarding information, which may include access to specific marketing accounts, such as your social media. This access is essential to ensure I gather all the information needed to conduct your audit.
Once I have everything in place, I’ll dive in and start crafting your personalised content marketing audit tailored to your business goals.
Step 4: Crafting your Content Audit
This is where the magic happens! Once I have access to your marketing accounts and the necessary information, I’ll start developing your content audit. This comprehensive audit will include both external and internal assessments to uncover valuable insights that are crucial for guiding your future marketing activities.
Step 5 - Your Completed Marketing Audit
The moment you’ve been waiting for! Once your marketing content audit is finalised, I’ll provide you with a comprehensive report that includes clear insights, analysis, and actionable recommendations. This will help you interpret the data and effectively integrate it into your future marketing activities.
Additionally, I’ll schedule a call to discuss any aspects of the report in detail and answer any questions you may have.
FAQs
Why should I get a content marketing audit for my business?
A content marketing audit helps identify what’s working, what’s not, and where opportunities for improvement lie. It provides a clear, data-driven assessment of your existing content strategy, content quality, performance, and audience engagement. This ensures you’re making the most of your content and not wasting resources on ineffective tactics.
What will a content marketing audit tell me about my current content strategies?
The audit will give you a detailed overview of your content’s performance, uncovering gaps and areas for improvement. It will assess things like content alignment with your goals, search engine optimisation (SEO) effectiveness, audience engagement, and competitive positioning. You’ll receive actionable insights to refine your strategy and improve your return on investment.
How will a content marketing audit help improve my business results?
A content audit reveals exactly what’s working in your current content and strategy, as well as what’s holding you back. By focusing on what’s successful and improving what’s not, you can drive more traffic, boost engagement, and increase conversions. With a clear, actionable plan, you’ll be able to make smarter decisions that maximise the impact of your content and deliver better results for your business.
Book a Free Introductory Call
Have questions or want to learn more about my content services? Feel free to book an introductory call—let’s chat!
Additional Content Services
Content Strategy
Whether your goal is to boost website traffic, keep customers coming back, or—best of all—turn more leads into loyal customers, the right strategy makes it possible.
Learn More
Content Creation
I get it, it’s challenging to create great content. You need the time, budget, whilst keeping up with ever-changing tools and trends. So, why not let me do it for you?
Learn More
Content Consultation
Whether you’re launching a new project, trying a new marketing strategy, or just need a sounding board, my consultations offer practical advice—fast.
Learn More
Book Initial Audit Call
Have questions or want to learn more about my audit services? Feel free to book an introductory call—let’s chat!
Additional Content Services
Content Strategy
Whether your goal is to boost website traffic, keep customers coming back, or—best of all—turn more leads into loyal customers, the right strategy makes it possible.
Learn More
Content Creation
I get it, it’s challenging to create great content. You need the time, budget, whilst keeping up with ever-changing tools and trends. So, why not let me do it for you?
Learn More
Content Consultation
Whether you’re launching a new project, trying a new marketing strategy, or just need a sounding board, my consultations offer practical advice—fast.
Learn More
Additional Content Services
Content strategy
Whether your goal is to boost website traffic, keep customers coming back, or—best of all—turn more leads into loyal customers, the right strategy makes it possible.
Learn More
Content Creation
I get it, it’s challenging to create great content. You need the time, budget, whilst keeping up with ever-changing tools and trends. So, why not let me do it for you?
Learn More
Content Consultation
Whether you’re launching a new project, trying a new marketing strategy, or just need a sounding board, my consultations offer practical advice—fast.