B2B + B2C Services
Content
that
clicks
B2B + B2C Services
Content
That
Clicks
B2B + B2C Services
Content
That
Clicks
content mARKETING that…
Drives engagement & Conversions
Creating valuable content sparks action. When your audience finds answers or solutions in your content—like a skincare brand’s tips on choosing the right moisturiser—they’re more likely to trust your brand and make a purchase. Content doesn’t just sell; it turns interest into conversions and builds lasting engagement.
Builds Trust and Loyalty
Content marketing positions your brand as a trusted expert. For example, if a fitness brand shares helpful workout tips and nutrition advice, customers begin to rely on them for credible information. When you consistently deliver valuable, insightful content, customers see you as the authority they can depend on. This trust leads to loyalty and referrals—making you the first choice over competitors.
Grows visibility & organic reach
Quality content doesn’t just sit there; it’s always working for you. With optimised content like blogs, videos, or landing pages, you’re easier to find online, placing you right where customers are searching, without solely relying on ads. This lasting, cost-effective visibility keeps bringing people to your brand, steadily strengthening awareness and reach.
so, what’s content marketing?
Content marketing builds genuine connections with your audience. From blogs and videos to social media posts and ads, I create content that speaks to what your customers truly care about. The result? Greater brand visibility, stronger customer loyalty, improved search rankings, and progress toward those all-important sales. By delivering content with intention, I help you establish lasting relationships, position your brand as an industry leader, and lay the foundation for sustainable growth.
Content Marketing that…
Drives engagement & Conversions
Creating valuable content sparks action. When your audience finds answers or solutions in your content—like a skincare brand’s tips on choosing the right moisturiser—they’re more likely to trust your brand and make a purchase. Content doesn’t just sell; it turns interest into conversions and builds lasting engagement.
Builds Trust and Loyalty
Content marketing positions your brand as a trusted expert. For example, if a fitness brand shares helpful workout tips and nutrition advice, customers begin to rely on them for credible information. When you consistently deliver valuable, insightful content, customers see you as the authority they can depend on. This trust leads to loyalty and referrals—making you the first choice over competitors.
Grows visibility & organic reach
Quality content doesn’t just sit there; it’s always working for you. With optimised content like blogs, videos, or landing pages, you’re easier to find online, placing you right where customers are searching, without solely relying on ads. This lasting, cost-effective visibility keeps bringing people to your brand, steadily strengthening awareness and reach.
so, what’s content marketing?
Content marketing builds genuine connections with your audience through purposeful, intentional content. From blogs and engaging videos to social media posts and ads, I create content that speaks to what your customers truly care about. The result? Greater brand visibility, stronger customer loyalty, improved search rankings, and progress toward those all-important sales. By delivering content with intention, I help you establish lasting relationships, position your brand as an industry leader, and lay the foundation for sustainable growth.
so, what’s content marketing?
Content marketing builds genuine connections with your audience through purposeful, intentional content. From blogs and engaging videos to social media posts and ads, I create content that speaks to what your customers truly care about. The result? Greater brand visibility, stronger customer loyalty, improved search rankings, and progress toward those all-important sales. By delivering content with intention, I help you establish lasting relationships, position your brand as an industry leader, and lay the foundation for sustainable growth.
Content Marketing Services
Freelance marketing mANAGER
I work with businesses on a monthly basis, providing consistent, hands-on marketing support tailored to your goals. You get the expertise of a marketing manager, without the cost or commitment of hiring in-house.
Content Marketing Strategy
Whether you’re looking to increase website traffic, improve customer retention, or—most importantly—turn more leads into loyal customers, the right content marketing strategy makes it possible. By using a bespoke mix of content, tactics, and channels, all aligned to your specific objectives and budget, you’ll have a clear path to achieving your business goals. Sounds great right?!
Content Creation
One of the biggest challenges in creating great content is finding the time, managing the costs of a full-time employee, and keeping up with the ever-changing tools and trends in content marketing. Why not simplify this process by bringing me on board as an extension of your marketing team? I can manage your business’s content marketing—whether through daily management or a flexible contract tailored to your needs.
Content Consultation
No-nonsense, practical advice to tackle your marketing challenges—fast.
Whether you’re launching a new project, experimenting with a new marketing strategy, or just need a sounding board, a consultation is designed to provide you with real, actionable insights when you need them most.
Content Marketing Audit
A content marketing audit is like a health check-up for your marketing content and channels—it evaluates what’s working, what’s not, and where improvements can be made. By analysing your existing content, customer preferences, competitors, and performance, you can uncover valuable insights to guide future marketing activities. Think of it as a treasure map, revealing hidden gems and missed opportunities.
Content Marketing Services
Content creation
One of the biggest challenges in creating great content is finding the time, managing the costs of a full-time employee, and keeping up with the ever-changing tools and trends in content marketing. Why not simplify this process by bringing me on board as an extension of your marketing team? I can manage your business’s content marketing—whether through daily management or a flexible contract tailored to your needs.
Content Marketing Strategy
Whether you’re looking to increase website traffic, improve customer retention, or—most importantly—turn more leads into loyal customers, the right content marketing strategy makes it possible. By using a bespoke mix of content, tactics, and channels, all aligned to your specific objectives and budget, you’ll have a clear path to achieving your business goals. Sounds great right?!
Content Marketing Audit
A content marketing audit is like a health check-up for your marketing content and channels—it evaluates what’s working, what’s not, and where improvements can be made. By analysing your existing content, customer preferences, competitors, and performance, you can uncover valuable insights to guide future marketing activities. Think of it as a treasure map, revealing hidden gems and missed opportunities.
Content Consultation
No-nonsense, practical advice to tackle your marketing challenges—fast.
Whether you’re launching a new project, experimenting with a new marketing strategy, or just need a sounding board, a consultation is designed to provide you with real, actionable insights when you need them most.
fREELANCE maRKETING maNAGER
I work with businesses on a monthly basis, providing consistent, hands-on marketing support tailored to your goals. You get the expertise of a marketing manager, without the cost or commitment of hiring in-house.
Unsure which content service you need? No problem. Let’s chat
Unsure which content service you need? No problem. Let’s chat
Hey, I’m Catherine
Hi, I’m Catherine Kingsbury-Smith, an accomplished freelance content marketing consultant based in Nottinghamshire. I create content that means business—targeted and goal-driven, designed to build your brand and support sustainable growth.
With nearly 10 years of experience leading in-house marketing teams (both B2B and B2C) across a wide range of industries, from SaaS to education, I’ve had my share of marketing successes—and, of course, a few lessons along the way. The biggest lesson I’ve learned? Your business is unique, with its own values, goals, and audience—and your content should reflect that!
Hey, I’m Catherine
With nearly 10 years of experience leading in-house marketing teams (both B2B and B2C) across a wide range of industries, from SaaS to education, I’ve had my share of marketing successes—and, of course, a few lessons along the way. The biggest lesson I’ve learned? Your business is unique, with its own values, goals, and audience—and your content should reflect that!
Hey, I’m Catherine
With nearly 10 years of experience leading in-house marketing teams (both B2B and B2C) across a wide range of industries, from SaaS to education, I’ve had my share of marketing successes—and, of course, a few lessons along the way. The biggest lesson I’ve learned? Your business is unique, with its own values, goals, and audience—and your content should reflect that!
It’s not often you find a marketer as multifaceted as Catherine. Her agility in meeting and exceeding targets whilst creating compelling customer experiences stands her apart. Able to move between strategic planning and high quality execution, she’s a knowledgeable marketer and strong communicator. Catherine is someone you both need and want to be on your team!
Laura Brown – Growth Marketing Manager
It’s not often you find a marketer as multifaceted as Catherine. Her agility in meeting and exceeding targets whilst creating compelling customer experiences stands her apart. Able to move between strategic planning and high quality execution, she’s a knowledgeable marketer and strong communicator. Catherine is someone you both need and want to be on your team!
Laura Brown – Growth Marketing Manager
It’s not often you find a marketer as multifaceted as Catherine. Her agility in meeting and exceeding targets whilst creating compelling customer experiences stands her apart. Able to move between strategic planning and high quality execution, I highly valued Catherine’s ability to effectively communicate complex and often technical information with ease. A knowledgeable marketer and strong communicator, Catherine is a really valued and popular colleague; someone you both need and want to be on your team!
Laura Brown – Growth Marketing Manager
Book a Free Introductory Call
Have questions or want to learn more about my content services? Feel free to book an introductory call—let’s chat!